Why cultural awareness?

Because there is no such thing as 'European business'

The knowledge of specific country characteristics is
extremely important in order to guarantee best practice
business results. Strong consideration has to be given to
specific in-country requirements for professional
meetings and organizations to be a success

We provide training sessions, personal assistance and a 'tool-box' in terms of communication, cultural awareness, company structure and work interaction in order to:
  • Be aware ofand understand the cultural differences in business across Europe
  • Take the various cultural aspects into accountstriving for "best practice"
  • Prepare strategiesin anticipation of meetings with European contacts
  • Secure effective integrationinto European businesses

  • Whatever you say,
    say it right.

    Getting to the expected results very much depends on how you communicate the objectives to be reached to your 'audience'.

  • Take a short-cut to the
    facts.

    Do not be surprised or even shocked by the straightforward language used in The Netherlands, Poland or Finland.

  • Quick snack, long
    lunch, done deal.

    Not accepting an invitation for lunch might be considered as an insult or inappropriate in many Southern countries since it is considered to be part of the business culture.

  • One false move
    is all it takes...

    Beware of the potential domino-effects within an organization, especially in countries with a high degree of national pride.

Do you have plans doing business in Europe?

Read about how we can assist you