Jezus … for some reason my partnership with this client does not work out well.
What could be so critical in the process of securing the right “matching”?

Ever thought about the cultural aspect of doing business? Without a clear understanding and even respect of one another, it will be extremely difficult to assure “full alignment”.

This is an absolute must!

You might be Mister Einstein’s cousin, have the looks and charisma that speaks but without that cultural flavour you will fail. A true “must have” and no longer “something soft” in these days of globalisation.

Like in many areas you will find a high level of complexity on the European continent.

Some things you should know before doing business in Europe:

• Europe does not really exist

• Each country or region has specific rules and behavioural styles

• Some countries only “seem” more or less identical in terms of approach

• A clustered structure of countries exists only more or less

• It is not only about talking the local language (linguistically)

• You would need to adapt your strategy and process around the focused countries

• A real European process can only work when considering the different local specifics

• Things that would sound normal in country A might not have the same significance or impact in country B

• Local governmental rules might drive success and behaviour

• I could add many more ...

Do you like to know some clear examples?

• Although the Flemish (Belgium) people speak the same language as the Dutch, they are completely different

• Speaking straight is pretty common in The Netherlands, Finland and Poland but not in Italy, Spain, France or Belgium

• Germans usually speak with a louder voice

• In Switzerland people are well “connected” due to a very high level of pride (the domino effect)

• The Spanish and Italians are not always arguing although it seems like

• Dressing well in Denmark has a different value compared to Italy

• Very often you can physically identify Eastern European people

• Money is a key driver for all but with a different importance East to West

• Promoting innovations could be a national sport or the opposite

• Food prices in Belgium and France are significantly higher compared to Germany and The Netherlands for similar products

• Cars are double as expensive in Denmark due to local tax structures

• Talking English is not easily accepted in France

• Continue … continue …. Continue

Now, the good news …. Cu-Factor can support to” find the right tree in the woods" and assit you in doing business in Europe.

Labels: doing business in europe